Privacy policy

Effective Date: 28 July 2025

This Privacy Policy explains how Forever Furnishings Ltd (“we”, “us”, “our”, or “the Site”) collects, uses, discloses, and protects your personal information when you visit or make a purchase from www.myforeverfurnishings.co.uk. We believe that your trust must be earned and respected, especially when it comes to the privacy of your personal data. This document outlines, in clear and comprehensive terms, what we collect, how we use it, and your rights as a user of the Site.

By visiting or using our Site, you consent to the practices described in this Privacy Policy. If you have any concerns, we invite you to contact us using the details provided in the section below.

1. Contact Information

If you would like more information about our privacy practices, if you have a question, or if you would like to make a complaint, you may contact us using the following details:

Email: info@myforeverfurnishings.co.uk
Mail: Forever Furnishings Ltd, 5 Granary Road, Wolverhampton, WV8 1UZ, United Kingdom

We take privacy-related inquiries seriously and are committed to responding in a timely and responsible manner.

2. Personal Information We Collect

We use the term “Personal Information” to refer to any information that can directly or indirectly identify an individual. The nature of this information depends on how you interact with us — whether as a visitor browsing the Site, a subscriber to our communications, or a customer placing an order.

We collect the following categories of information:

a. Device Information

When you access our Site, we automatically collect certain technical information about your device and browsing behaviour. This includes:

The version and type of web browser you are using
Your IP address
Your time zone
Details about cookies installed on your device
Which pages or products you view
The search terms or websites that referred you to the Site
Information about how you interact with the Site

Purpose of collection: To ensure the Site loads and functions correctly for your device, to improve overall usability, and to carry out analytics that help us refine and improve our content and services.

How it is collected: This information is collected automatically via cookies, tags, pixels, web beacons, and log files.

Disclosure for a business purpose: This data may be shared with our ecommerce service provider, Shopify, for the above purposes.

b. Order Information

When you place an order, we collect data that is necessary to fulfil your purchase, issue receipts, provide updates, and ensure accurate delivery. This includes:

Your name
Billing address
Shipping address
Email address
Phone number
Payment details (including credit/debit card numbers)

Purpose of collection: To process your payment, confirm your order, arrange shipping and fulfilment, screen orders for potential fraud, communicate updates, and—if you opt in—to share product offers or related marketing content.

How it is collected: Directly from you during checkout or if you contact our customer service.

Disclosure for a business purpose: This information is shared with Shopify and with carefully selected service providers who assist with order processing, payment handling, and shipping logistics.

c. Phone Numbers and SMS Consent

If you choose to provide your mobile number at checkout or during account registration, this data may be used in the following ways:

To communicate essential order information (such as confirmation or delivery updates)
To send marketing content via SMS, where you have opted in to receive such communications
To notify you of abandoned carts, limited offers, or product availability (where consent has been granted)

We respect your preferences and adhere to all legal requirements in the UK regarding text communications. You may opt out of SMS marketing at any time by replying with the word "STOP" or contacting us directly.

Please note: SMS originator opt-in data and consent are not shared with third parties. These details are used exclusively by Forever Furnishings for the purpose for which they were originally collected.

d. Cart Tracking and Abandoned Basket Emails

To make your shopping experience more seamless, we monitor the contents of your basket using cookie technology. This allows us to:

Identify when a cart has been abandoned
Send automated reminders or special offers (if you have opted in to receive email or SMS marketing)
Improve our checkout process by understanding where users tend to exit

Example: "My Forever Furnishings uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS or email."

e. Location Data and Regional Preferences

In some instances, we may collect information about your approximate location to tailor your experience. This is typically done by detecting your IP address and helps us:

Display regional availability of products
Estimate shipping timelines and delivery costs
Provide more relevant product suggestions based on your location

We do not collect precise GPS location without your express consent, and you can disable browser location tracking at any time through your settings.

f. Customer Support and Direct Contact

If you reach out to us with a question, complaint, or request, we may retain your correspondence and any accompanying details. This allows us to:

Provide responsive and informed customer service
Address issues efficiently and maintain accurate records of past interactions

This data is never used for marketing purposes unless you opt in explicitly.

3. How We Use Your Personal Information

Your data is used for legitimate business purposes, including but not limited to:

Fulfilling orders and managing transactions
Providing customer support
Managing returns or complaints
Communicating essential product updates or order information
Processing payments securely
Analysing website performance
Sending promotional content (only with consent)
Enhancing overall user experience

We do not sell or rent your personal information to third parties. We share data only with trusted partners who help us operate our business, and only to the extent necessary.

4. Behavioural Advertising and Third-Party Tracking

We use tools such as Google Analytics, Facebook Pixel, and similar services to better understand how visitors use the Site and to provide more relevant advertising. These platforms may collect anonymised or pseudonymised data to track performance across multiple sessions or platforms.

You can learn more about targeted advertising and opt-out options via:

You may still see advertising online after opting out, but it may be less tailored to your interests.

5. Cookies

Cookies are small data files stored on your device. We use cookies to support several key functions:

Remembering login or basket content between sessions
Recognising returning visitors
Analysing website usage and traffic sources
Enabling social media integration or embedded media
Delivering relevant promotional content

You will see a cookie banner upon visiting the Site. This allows you to accept or customise your cookie preferences. You may also manage or disable cookies in your browser settings at any time.

Types of cookies used:

Essential cookies: Required for basic site functionality (e.g., shopping cart, checkout)
Performance cookies: Track how the Site is used to identify areas for improvement
Advertising cookies: Help deliver relevant ads based on your browsing habits
Social media cookies: Allow for content sharing or embedded content

6. Sharing Your Information

Your data may be shared with the following:

Shopify: Our ecommerce platform, which hosts the Site and facilitates orders
Payment Processors: To handle transactions securely
Delivery Providers: To fulfil and deliver your purchases
Email/SMS Marketing Providers: If you’ve opted into marketing
Legal or Regulatory Authorities: Where required by law or in response to valid legal process

We will never share, sell, or lease your personal information to third parties for their own marketing purposes.

7. Retention of Personal Information

We retain your data only as long as necessary to fulfil our legal and business obligations. For example:

Order information is retained for tax and accounting purposes
Customer support records may be retained to resolve ongoing issues
Marketing preferences are honoured until you opt out or withdraw consent

You may request that we delete your data at any time by contacting us.

8. Automated Decision-Making

We do not engage in automated decision-making that produces legal or significant effects using your personal data.

However, Shopify (our processor) employs limited automated tools to prevent fraud. These may include:

Temporary blacklisting of IP addresses following repeated failed transactions
Temporary blocking of credit cards linked to suspicious behaviour

These systems are designed to protect both us and our customers, and they do not affect legitimate orders.

9. Your Rights (UK & EEA Residents)

As a resident of the United Kingdom or the European Economic Area, you are entitled to the following rights:

Right to access – You can request a copy of the data we hold about you
Right to correction – You can update inaccurate or incomplete information
Right to erasure – You can request deletion of your personal data
Right to restrict processing – You can limit how we use your data
Right to data portability – You can request your data in a structured format
Right to withdraw consent – You can opt out of marketing communications at any time
Right to object to automated decisions – As described above

To exercise any of these rights, please email info@myforeverfurnishings.co.uk.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technology. The updated version will always be posted on this page with a revised "Effective Date" at the top. We encourage you to review this policy periodically.

In Summary

At My Forever Furnishings, we are committed to handling your information with the care and respect it deserves. Our goal is to provide a shopping experience that is not only stylish and seamless — but secure and transparent at every stage.

Should you have any questions or require clarification, please do not hesitate to reach out.

Cookies Necessary for the Functioning of the Store

Name	Function	Duration
_ab	Used in connection with access to admin.	2y
_secure_session_id	Used in connection with navigation through a storefront.	24h
_shopify_country	Used in connection with checkout.	session
_shopify_m	Used for managing customer privacy settings.	1y
_shopify_tm	Used for managing customer privacy settings.	30min
_shopify_tw	Used for managing customer privacy settings.	2w
_storefront_u	Used to facilitate updating customer account information.	1min
_tracking_consent	Tracking preferences.	1y
c	Used in connection with checkout.	1y
cart	Used in connection with shopping cart.	2w
cart_currency	Used in connection with shopping cart.	2w
cart_sig	Used in connection with checkout.	2w
cart_ts	Used in connection with checkout.	2w
cart_ver	Used in connection with shopping cart.	2w
checkout	Used in connection with checkout.	4w
checkout_token	Used in connection with checkout.	1y
dynamic_checkout_shown_on_cart	Used in connection with checkout.	30min
hide_shopify_pay_for_checkout	Used in connection with checkout.	session
keep_alive	Used in connection with buyer localization.	2w
master_device_id	Used in connection with merchant login.	2y
previous_step	Used in connection with checkout.	1y
remember_me	Used in connection with checkout.	1y
secure_customer_sig	Used in connection with customer login.	20y
shopify_pay	Used in connection with checkout.	1y
shopify_pay_redirect	Used in connection with checkout.	30 minutes, 3w or 1y depending on value
storefront_digest	Used in connection with customer login.	2y
tracked_start_checkout	Used in connection with checkout.	1y
checkout_one_experiment	Used in connection with checkout.	session
checkout_session_lookup	Used in connection with checkout.	3w
checkout_session_token_<<token>>	Used in connection with checkout.	3w
identity-state	Used in connection with customer authentication.	24h
identity-state-<<token>>	Used in connection with customer authentication.	24h
identity_customer_account_number	Used in connection with customer authentication.	12w

Reporting and Analytics

Name	Function	Duration
_landing_page	Track landing pages.	2w
_orig_referrer	Track landing pages.	2w
_s	Shopify analytics.	30min
_shopify_d	Shopify analytics.	session
_shopify_s	Shopify analytics.	30min
_shopify_sa_p	Shopify analytics relating to marketing & referrals.	30min
_shopify_sa_t	Shopify analytics relating to marketing & referrals.	30min
_shopify_y	Shopify analytics.	1y
_y	Shopify analytics.	1y
_shopify_evids	Shopify analytics.	session
_shopify_ga	Shopify and Google Analytics.	session
customer_auth_provider	Shopify analytics.	session
customer_auth_session_created_at	Shopify analytics.	session

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.